Raw Notes
Essays on marketing, human behavior, and the messy truth about building businesses.
- Essays
- 6
- Reading time
- 37 min
Why I Built Spodus
Five products, thirty people, and a year and a half of moving information by hand between systems that should have already agreed.
4 min read
Lose Money on Purpose
Costco loses up to $40 million a year on a chicken. On purpose.
10 min read
Why Three of the Most Interesting Companies in the World Refused to Grow
Growth is the religion of business. The most interesting companies are the heretics.
6 min read
The More Curated You Look, the Less People Trust You
What happens to trust when anyone can produce perfect communication.
5 min read
Why the Best Products Are Deliberately Incomplete
The Betty Crocker egg story is half-wrong. But the insight underneath it explains why the most loved products are the ones that are deliberately incomplete.
7 min read
The Companies That Won Were Misunderstood for Years First
The competitive advantage nobody wants to talk about.
5 min read