Hammad Hassan

Articles

Raw Notes.

Essays on marketing, human behavior, and the messy truth about building businesses.

Apr 21, 202610 min read

Lose Money on Purpose

Costco loses up to $40 million a year on a chicken. On purpose.

Apr 16, 20266 min read

Why Three of the Most Interesting Companies in the World Refused to Grow

Growth is the religion of business. The most interesting companies are the heretics.

Apr 11, 20265 min read

The More Curated You Look, the Less People Trust You

What happens to trust when anyone can produce perfect communication.

Apr 10, 20267 min read

Why the Best Products Are Deliberately Incomplete

The Betty Crocker egg story is half-wrong. But the insight underneath it explains why the most loved products are the ones that are deliberately incomplete.

Apr 8, 20265 min read

The Companies That Won Were Misunderstood for Years First

The competitive advantage nobody wants to talk about.

Raw Notes

Unfiltered thinking on business, marketing, and human nature.

No schedule. No fluff. Just honest notes when I have something worth saying.