I make things, then write about what they taught me.

I spend most of my time making things and the rest of it writing about them.

I started at 16 writing reviews of affiliate products. I had no audience and no money, so I learned how to make a stranger trust a page they landed on by accident. That turned out to be the only marketing skill I still use.

In 2021, at 19, I joined a food show on YouTube as creative director. By 2024 we had expanded into science, history, and entertainment and the shows had done over 500 million views.

I started a marketing agency at the same time… and that is where the problem started.

I was managing clients, tasks, people, and deliverables across five different tools. Every answer I needed lived in a tab I did not have open. I kept losing details that clients had told me two weeks earlier, and I was the only person who knew where anything was.

So I built my own CRM. That became Spodus.

The essays here come out of all of it. I write while things are still going on, which means some of it will look wrong later. That is the trade.