Hammad Hassan | Founder & Writer
RAW
NOTES
Essays on marketing, human behavior, and the messy truth about building businesses. Written by a founder who's still in the arena, not commentating from the sidelines.
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No spam. No schedule. Just signal.
Latest Issue
The cost of saying yes to everything
Every yes costs you something. Most founders don't fail because they couldn't find the right opportunity. They fail because they couldn't say no to the wrong ones.
Latest
All articles →Lose Money on Purpose
Costco loses up to $40 million a year on a chicken. On purpose.
Why Three of the Most Interesting Companies in the World Refused to Grow
Growth is the religion of business. The most interesting companies are the heretics.
The More Curated You Look, the Less People Trust You
What happens to trust when anyone can produce perfect communication.
What I Write About
Business
How businesses actually work when nobody's watching. Not the pitch deck version. The real one.
Marketing
Why people pay attention. Why they buy. Why most marketing fails and the people doing it can't figure out why.
Human Behavior
How people think, decide, and act. Especially when they're under pressure, scared, or don't realize they're being irrational.
Founder Lessons
The stuff you only learn by doing it. Hiring the wrong person. Burning out quietly. Killing something you loved because the numbers said so.
I make things.
Then I write about it.
I start businesses and write about what I learn while I'm still in it. Not after the fact with a clean narrative. While it's messy. While I'm still figuring it out.
Raw Notes
Unfiltered thinking on business, marketing, and human nature.
No schedule. No fluff. Just honest notes when I have something worth saying.