Hammad Hassan

Raw Notes

Most business advice is written after the danger has passed.

By then the writer knows how it ended, so the lesson comes out clean and the mistakes come out small. I write during, which means some of it will look wrong later. That is the trade.

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Hi, I'm Hammad

I spend most of my time making things and the rest of it writing about them.

Started at 16 writing reviews of affiliate products. I had no audience and no money, so I learned how to make a stranger trust a page they landed on by accident. That turned out to be the only marketing skill I still use.

In 2021, at 19, I joined a food show on YouTube as creative director. By 2024 we had expanded into science, history, and entertainment and the shows had done over 500 million views.

I started a marketing agency at the same time… and that is where the problem started.

I was managing clients, tasks, people, and deliverables across five different tools. Every answer I needed lived in a tab I did not have open. I kept losing details that clients had told me two weeks earlier, and I was the only person who knew where anything was.

So I built my own CRM. That became Spodus.

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What I write about

Business
How businesses actually work when nobody's watching. Not the pitch deck version. The real one.
Marketing
Why people pay attention. Why they buy. Why most marketing fails and the people doing it can't figure out why.
Human Behavior
How people think, decide, and act. Especially when they're under pressure, scared, or don't realize they're being irrational.
Founder Lessons
The stuff you only learn by doing it. Hiring the wrong person. Burning out quietly. Killing something you loved because the numbers said so.